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  3. Perceived usefulness of RFID-enabled information services – a systematic approach
 

Perceived usefulness of RFID-enabled information services – a systematic approach

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BORIS DOI
10.7892/boris.47475
Date of Publication
2007
Publication Type
Conference Paper
Division/Institute

Institut für Wirtscha...

Author
Krasnova, Hanna
Institut für Wirtschaftsinformatik (IWI)
Rothensee, Matthias
Spiekermann, Sarah
Editor
Oberweis, Andreas
Weinhardt, Christof
Gimpel, Henner
Koschmider, Agnes
Pankratius, Victor
Schnizler, Björn
Subject(s)

000 - Computer scienc...

300 - Social sciences...

Publisher
Universitätsverlag Karlsruhe
Language
English
Description
Even though RFID technology is currently gaining importance mainly in logistics, usage areas, such as shopping or after-sales enhancements beyond the supply chain are envisioned. Yet, while RFID hits the street it is questioned if it may undermine one’s privacy while providing few customer benefits. Meeting this criticism this paper investigates RFID-enabled information services and the drivers of their usefulness for consumers. The article claims that the more risk one associates with a product the more benefit from RFID-enabled information services is perceived. We show empirically that the nature of product risk provides a useful framework to decide on the types of RFID information services a marketer should offer to create RFID usefulness perceptions and increase technology acceptance.
Handle
https://boris-portal.unibe.ch/handle/20.500.12422/118546
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File(s)
FileFile TypeFormatSizeLicensePublisher/Copright statementContent
47475.pdftextAdobe PDF993.18 KBpublishedOpen
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