Publication:
Effects of Personalized TV Ads on Candidate Evaluation and Voting Decision

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cris.virtual.author-orcid0000-0001-8022-9101
cris.virtualsource.author-orcid8671963e-7580-4751-b102-3ada876fa7b3
dc.contributor.authorAdam, Silke
dc.contributor.authorMaier, Michaela
dc.date.accessioned2024-10-10T21:11:34Z
dc.date.available2024-10-10T21:11:34Z
dc.date.issued2010
dc.description.sponsorshipInstitut für Kommunikations- und Medienwissenschaft (ikmb)
dc.identifier.urihttps://boris-portal.unibe.ch/handle/20.500.12422/74964
dc.language.isoen
dc.relation.conferenceohne Verlag
dc.relation.organizationDCD5A442BFA3E17DE0405C82790C4DE2
dc.titleEffects of Personalized TV Ads on Candidate Evaluation and Voting Decision
dc.typeconference_item
dspace.entity.typePublication
oairecerif.author.affiliationInstitut für Kommunikations- und Medienwissenschaft (ikmb)
unibe.contributor.rolecreator
unibe.contributor.rolecreator
unibe.description.ispublishedpub
unibe.eprints.legacyId4299
unibe.refereedTRUE
unibe.subtype.conferenceabstract

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