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Effects of Personalized TV Ads on Candidate Evaluation and Voting Decision
Effects of Personalized TV Ads on Candidate Evaluation and Voting Decision
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Date of Publication
2010
Publication Type
Conference Paper
Division/Institute
Institut für Kommunik...
Author
Adam, Silke
Institut für Kommunikations- und Medienwissenschaft (ikmb)
Maier, Michaela
Language
English
Handle
https://boris-portal.unibe.ch/handle/20.500.12422/74964
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