Empowerment of Human Brands - Brand Meaning Co-Creation on Digital Engagement Platforms

Anderski, MatthiasMatthiasAnderskiGriebel, LarsLarsGriebelStegmann, PascalPascalStegmannStröbel, TimTimStröbel2024-10-302024-10-302021https://boris-portal.unibe.ch/handle/20.500.12422/187397en700 - Arts::790 - Sports, games & entertainmentEmpowerment of Human Brands - Brand Meaning Co-Creation on Digital Engagement Platformsconference_item10.48350/167769