Using Goal Theory to Promote Habit Formation During and After a Bike-to-Work Campaign

Höchli, Bettina RebekkaBettina RebekkaHöchli0000-0002-0368-7165Messner, Claude MathiasClaude MathiasMessner0000-0002-7120-0216Gadient-Brügger, AdrianAdrianGadient-Brügger0000-0003-0026-31532025-03-272025-03-272018-10https://boris-portal.unibe.ch/handle/20.500.12422/208117Health interventions are often ineffective because people discontinue the targeted behavior after the intervention period. Forming habits could maintain the behavior beyond the intervention. We show that combining a superordinate goal with a subordinate goal can produce stronger habits than focusing on a subordinate goal alone.enGoal PursuitGoal HierarchyBehavioral ChangeBike-to-workhealth behavior600 - Technology::650 - Management & public relations100 - Philosophy::150 - PsychologyUsing Goal Theory to Promote Habit Formation During and After a Bike-to-Work Campaignconference_item10.7892/boris.138042