Li, YangYangLiPortmann, EdyEdyPortmann2024-10-152024-10-152012-11https://boris-portal.unibe.ch/handle/20.500.12422/117412Traditional methods do not actually measure peoples’ risk attitude naturally and precisely. Therefore, a fuzzy risk attitude classification method is developed. Since the prospect theory is usually considered as an effective model of decision making, the personalized parameters in prospect theory are firstly fuzzified to distinguish people with different risk attitudes, and then a fuzzy classification database schema is applied to calculate the exact value of risk value attitude and risk be- havior attitude. Finally, by applying a two-hierarchical clas- sification model, the precise value of synthetical risk attitude can be acquired.enfuzzy classificationParametersProspect Theory ApplicationRisk Attitude600 - Technology::650 - Management & public relationsconference_item10.7892/boris.4557210.1109/iFUZZY.2012.6409689