Exploring Strategy as Discourse: Metaphorical Reasoning as Strategic Practice

Jacobs, Claus DietrichClaus DietrichJacobs0000-0003-3779-77142024-10-242024-10-242011https://boris-portal.unibe.ch/handle/20.500.12422/138238en300 - Social sciences, sociology & anthropology::350 - Public administration & military scienceExploring Strategy as Discourse: Metaphorical Reasoning as Strategic Practicethesis