Promoting ecological efforts of individuals and organizations
BORIS DOI
Subtitle
insights from behavioral experiments
Abstract
This dissertation explores how the way information is presented influences pro-environmental decisions. Four essays investigate the influence of different kinds of framing approaches on pro-environmental decisions using behavioral experiments.
The first essay introduces the Tree Task, an incentivized task to study pro-environmental behavior through tree planting. The second essay examines how linguistic framing (present vs. future tense) of the future impact of climate change affects pro-environmental decision making, finding that future-tense framing leads to more planted trees. The third essay explores framing strategies to encourage waiving a consumption voucher, highlighting individual sufficiency benefit framing as the most effective. The fourth essay analyzes economic growth framing, showing that indicating optimal perceived GDP growth rates leads to significantly larger GDP sizes compared to indicating optimal perceived growth factors.
The findings provide insights for policymakers and organizations on leveraging framing strategies to foster pro-environmental decision making.
The first essay introduces the Tree Task, an incentivized task to study pro-environmental behavior through tree planting. The second essay examines how linguistic framing (present vs. future tense) of the future impact of climate change affects pro-environmental decision making, finding that future-tense framing leads to more planted trees. The third essay explores framing strategies to encourage waiving a consumption voucher, highlighting individual sufficiency benefit framing as the most effective. The fourth essay analyzes economic growth framing, showing that indicating optimal perceived GDP growth rates leads to significantly larger GDP sizes compared to indicating optimal perceived growth factors.
The findings provide insights for policymakers and organizations on leveraging framing strategies to foster pro-environmental decision making.
Date of Publication
2024
Year of graduation
2024
Theses Type
dissertation
Language(s)
en
Author(s)
Suter, Manuel |
Faculty/Graduate School
Access(Rights)
open.access
Primary OA Publication
true