Value co-creation in sport marketing
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BORIS DOI
Publisher DOI
Date of Publication
2025-11-20
Publication Type
Book Section
Subject(s)
Keyword(s)
Digital transformation
•
Value co-creation
•
Sport marketing
Language(s)
en
Editor(s)
Mrkonjic, Michael | |
Bayle, Emmanuel | |
Klenk, Christoffer | |
Schwizer, Dominik |
Publisher
Edward Elgar Publishing
Book Title
Access(Rights)
restricted