Options for Formulating a Digital Transformation Strategy
Options
BORIS DOI
Date of Publication
June 2016
Publication Type
Article
Division/Institute
Author
Hess, T | |
Benlian, A | |
Wiesböck, F |
Series
MIS Quarterly Executive
ISSN or ISBN (if monograph)
1540-1960
Language
English
Description
CIOs and other senior executives face the challenge of how to handle the opportunities and risks of digital transformation. To help managers address this challenge more systematically, we describe how three German media companies successfully approached digital transformation. Based on their experiences, we provide a list of 11 strategic questions and possible answers managers can use as guidelines when formulating a digital transformation strategy.
Project(s)