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  3. Consumer Brand Sabotage : When and Why Does it Cause Damage among Consumers?
 

Consumer Brand Sabotage : When and Why Does it Cause Damage among Consumers?

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Date of Publication
2017-10-27
Publication Type
Conference Item
Subject(s)
300 Social sciences, sociology & anthropology > 330 Economics
Keyword(s)
Consumer Brand Sabotage
•
Brand Damage
Language(s)
en
Contributor(s)
Giuffredi-Kähr, Andrea
Institut für Marketing und Unternehmensführung, Marketing
Nyffenegger, Bettina
Institut für Marketing und Unternehmensführung, Marketing
Krohmer, Harley
Institut für Marketing und Unternehmensführung, Marketing
Hoyer, Wayne
Additional Credits
Institut für Marketing und Unternehmensführung, Marketing
Title of Event
Association for Consumer Research Conference
Access(Rights)
metadata.only
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