Publication:
I like it because I (‘m) like You – measuring user attitudes towards information on Facebook

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cris.virtualsource.author-orcideff7cad9-a892-4cca-b7b7-5953a97b5dc0
dc.contributor.authorKoroleva, Ksenia
dc.contributor.authorStimac, Vid
dc.contributor.authorKrasnova, Hanna
dc.date.accessioned2024-10-15T06:16:33Z
dc.date.available2024-10-15T06:16:33Z
dc.date.issued2011-12-04
dc.description.abstractLimited in motivation and cognitive ability to process the increasing amount of information on their Newsfeed, users apply heuristic processing to form their attitudes. Rather than extensively analysing the content, they increasingly rely on heuristic cues – such as the amount of comments and likes as well as the level of relationship with the “poster” – to process the incoming information. In the paper we explore what impact these heuristic cues have on the affective and cognitive attitude of users towards the posts on their Newsfeed. We conduct a survey on based on a Facebook application that allows users to evaluate Newsfeed posts in real time. Applying two distinct panel-regression methods we report robust results that indicate that there is a certain relationship primacy effect when users are processing information: only if the level of relationship with the “poster” is low, the impact of comments and likes on the attitude is considered, whereby likes trigger positive, whereas comments – negative evaluations.
dc.description.numberOfPages19
dc.description.sponsorshipInstitut für Wirtschaftsinformatik (IWI)
dc.identifier.doi10.7892/boris.47122
dc.identifier.urihttps://boris-portal.unibe.ch/handle/20.500.12422/118287
dc.language.isoen
dc.relation.conference32nd International Conference on Information Systems (ICIS 2011)
dc.relation.organizationDCD5A442BB9CE17DE0405C82790C4DE2
dc.subjectinformation overload
dc.subjectheuristic information processing
dc.subjectheuristic cues
dc.subjectattitude
dc.subject.ddc000 - Computer science, knowledge & systems
dc.subject.ddc300 - Social sciences, sociology & anthropology::330 - Economics
dc.titleI like it because I (‘m) like You – measuring user attitudes towards information on Facebook
dc.typeconference_item
dspace.entity.typePublication
dspace.file.typetext
oaire.citation.conferenceDate04.12.-07.12.2011
oaire.citation.conferencePlaceShanghai, China
oaire.citation.endPage19
oaire.citation.startPage1
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oairecerif.author.affiliationInstitut für Wirtschaftsinformatik (IWI)
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unibe.eprints.legacyId47122
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unibe.subtype.conferencepaper

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