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Modellierung der Diffusion von Innovationen

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Date of Publication
2008
Publication Type
Book Section
Language(s)
en
Contributor(s)
Lüthje, Christian
Institut für Marketing und Unternehmensführung, Consumer Behavior
Editor(s)
Herrmann, Andreas
Homburg, Christian
Klarmann, Martin
Additional Credits
Institut für Marketing und Unternehmensführung, Consumer Behavior
Publisher
Gabler
Book Title
Marktforschung: Methoden, Anwendungen, Praxisbeispiele
Access(Rights)
metadata.only
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