Publication:
Empowerment of Human Brands - Brand Meaning Co-Creation on Digital Engagement Platforms

cris.virtualsource.author-orcidb52d16f6-2fd5-41be-b91b-3186d9cac596
cris.virtualsource.author-orcidc7044943-fc20-4479-b1f8-5c8bf1a7dce5
datacite.rightsrestricted
dc.contributor.authorAnderski, Matthias
dc.contributor.authorGriebel, Lars
dc.contributor.authorStegmann, Pascal
dc.contributor.authorStröbel, Tim
dc.date.accessioned2024-10-30T15:58:27Z
dc.date.available2024-10-30T15:58:27Z
dc.date.issued2021
dc.description.numberOfPages3
dc.description.sponsorshipInstitut für Sportwissenschaft (ISPW)
dc.identifier.doi10.48350/167769
dc.identifier.urihttps://boris-portal.unibe.ch/handle/20.500.12422/187397
dc.language.isoen
dc.relation.conference29th European Sport Management Conference
dc.relation.organizationDCD5A442BF07E17DE0405C82790C4DE2
dc.relation.urlhttps://easm2021.com/the-conference/about-easm/#
dc.subject.ddc700 - Arts::790 - Sports, games & entertainment
dc.titleEmpowerment of Human Brands - Brand Meaning Co-Creation on Digital Engagement Platforms
dc.typeconference_item
dspace.entity.typePublication
dspace.file.typetext
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oaire.citation.conferenceDate27.5.-19.11.2021
oaire.citation.conferencePlaceonline
oaire.citation.endPage101
oaire.citation.startPage99
oairecerif.author.affiliationInstitut für Sportwissenschaft (ISPW)
oairecerif.author.affiliationInstitut für Sportwissenschaft (ISPW)
oairecerif.identifier.urlhttps://www.easm.net/wp-content/uploads/2021/12/EASM-Book-of-Abstracts-2021_Bodet_Mueller.pdf
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unibe.date.licenseChanged2022-05-20 08:55:40
unibe.description.ispublishedpub
unibe.eprints.legacyId167769
unibe.refereedtrue
unibe.subtype.conferenceabstract

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