Empowerment of Human Brands - Brand Meaning Co-Creation on Digital Engagement Platforms
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BORIS DOI
Date of Publication
2021
Publication Type
Conference Item
Subject(s)
Language(s)
en
Contributor(s)
Anderski, Matthias | |
Griebel, Lars |
Additional Credits
Title of Event
Related URL(s)
https://easm2021.com/the-conference/about-easm/#
Access(Rights)
restricted