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Why participate in an online social network: an empirical analysis

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dc.contributor.authorKrasnova, Hanna
dc.contributor.authorHildebrand, Thomas
dc.contributor.authorGünther, Oliver
dc.contributor.authorKovrigin, Alexander
dc.contributor.authorNowobilska, Aneta
dc.date.accessioned2024-10-15T06:28:10Z
dc.date.available2024-10-15T06:28:10Z
dc.date.issued2008-06
dc.description.abstractDespite their enormous success the motivation behind user participation in Online Social Networks is still little understood. This study explores a variety of possible incentives and provides an empirical evaluation of their subjective relevance. The analysis is based on survey data from 129 test subjects. Using Structural Equation Modeling, we identified that the satisfaction of the needs for belongingness and the esteem needs through self-presentation together with peer pressure are the main drivers of participation. The analysis of a sub-sample of active users pointed out the satisfaction of the cognitive needs as an additional participation determinant. Based on these findings, recommendations for online social network providers are made.
dc.description.numberOfPages12
dc.description.sponsorshipInstitut für Wirtschaftsinformatik (IWI)
dc.identifier.doi10.7892/boris.47467
dc.identifier.urihttps://boris-portal.unibe.ch/handle/20.500.12422/118542
dc.language.isoen
dc.relation.conference16th European Conference on Information Systems (ECIS 2008)
dc.relation.ispartofseriesECIS 2008 Proceedings. Paper 33
dc.relation.organizationDCD5A442BB9CE17DE0405C82790C4DE2
dc.relation.urlhttp://aisel.aisnet.org/ecis2008/33
dc.subjectSocial Network Analyses & Economic Implications
dc.subjectOnline Communities
dc.subjectMotivations
dc.subjectAffect & Emotion
dc.subjectOnline Social Network Participation
dc.subjectMaslow’s Hierarchy of Needs
dc.subjectStructural Equation Modeling
dc.subjectPLS.
dc.subject.ddc000 - Computer science, knowledge & systems
dc.subject.ddc300 - Social sciences, sociology & anthropology::330 - Economics
dc.titleWhy participate in an online social network: an empirical analysis
dc.typeconference_item
dspace.entity.typePublication
dspace.file.typetext
oaire.citation.conferenceDate09.06.-11.06.2008
oaire.citation.conferencePlaceGalway, Ireland
oaire.citation.endPage12
oaire.citation.startPage1
oairecerif.author.affiliationInstitut für Wirtschaftsinformatik (IWI)
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oairecerif.identifier.urlhttp://www.ecis2008.ie
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unibe.eprints.legacyId47467
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unibe.subtype.conferencepaper

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