The Interaction Between a Brand's Personality and Its Consumers: Performance Implications and Implementation Issues
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Date of Publication
2006
Publication Type
Conference Item
Language(s)
en
Editor(s)
Avlonitis, George J. | |
Papavassiliou, Nicholas | |
Papastathopoulou, Paulina |
Additional Credits
Publisher
European Marketing Academy
Access(Rights)
metadata.only