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  3. What Makes Them Like the Deal? Investigating Determinants of E-word-of-mouth
 

What Makes Them Like the Deal? Investigating Determinants of E-word-of-mouth

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Date of Publication
2012
Publication Type
Conference Item
Subject(s)
000 Computer science, knowledge & systems
300 Social sciences, sociology & anthropology > 330 Economics
Language(s)
en
Contributor(s)
Schäfer, Kerstin
Krasnova, Hanna
Institut für Wirtschaftsinformatik (IWI)
Günther, Oliver
Additional Credits
Institut für Wirtschaftsinformatik (IWI)
Title of Event
20th European Conference on Information Systems (ECIS 2012)
Access(Rights)
metadata.only
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