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  3. Advancing the country image construct

Advancing the country image construct

Details
Publisher DOI
10.1016/j.jbusres.2008.05.014
Date Issued
2009
Publication Type
Article
Language(s)
en
Author(s)
Zeugner, Petra  
Institut für Marketing und Unternehmensführung, Unternehmensführung  
Diamantopoulos, Adamantios
Additional Credits
Institut für Marketing und Unternehmensführung, Unternehmensführung  
Journal
Journal of business research
Publisher
Elsevier
ISSN
0148-2963
Access(Rights)
metadata.only
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