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  3. Zwischen Entwicklungshilfe und Absatzmarktsicherung: Die Haas’sche Schriftgiesserei und die Marokkanische Schriftreform
 

Zwischen Entwicklungshilfe und Absatzmarktsicherung: Die Haas’sche Schriftgiesserei und die Marokkanische Schriftreform

Swiss Tradesmen and the Moroccan Script Reform: Case Studies of Transcultural Entanglements in a Globalizing World of Typography (1975-1985)

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Official URL
https://www.sinta.unibe.ch/e408208/e814571/Flyer7.GSAForschungstagFS19_ger.pdf
Description
An article from 1984 celebrating the 400th anniversary of the Haas type foundry describes that the company would not only still produce up-to-date Latin typefaces, but in an effort of "humanitarian aid" also manufactured much required Arabic type for an "underdeveloped" Maghribi market. This presentation investigated the origins of the article and asked questions about the relationship between real and staged corporate benevolence and market-expansion, both in Switzerland and abroad.
Date of Publication
2019-05-23
Publication Type
Conference Item
Subject(s)
300 Social sciences, sociology & anthropology > 380 Commerce, communications & transportation
600 Technology > 680 Manufacture for specific uses
700 Arts > 760 Graphic arts
Language(s)
en
Contributor(s)
Kaufmann, Ueliorcid-logo
Institut für Kunstgeschichte
Additional Credits
Institut für Kunstgeschichte
Title of Event
GSA Forschungstag
Access(Rights)
metadata.only
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