Zwischen Entwicklungshilfe und Absatzmarktsicherung: Die Haas’sche Schriftgiesserei und die Marokkanische Schriftreform
Swiss Tradesmen and the Moroccan Script Reform: Case Studies of Transcultural Entanglements in a Globalizing World of Typography (1975-1985)
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Description
An article from 1984 celebrating the 400th anniversary of the Haas type foundry describes that the company would not only still produce up-to-date Latin typefaces, but in an effort of "humanitarian aid" also manufactured much required Arabic type for an "underdeveloped" Maghribi market. This presentation investigated the origins of the article and asked questions about the relationship between real and staged corporate benevolence and market-expansion, both in Switzerland and abroad.
Date of Publication
2019-05-23
Publication Type
Conference Item
Language(s)
en
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