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  3. Advancing the Dominant Logic Construct: Literature Review and Empirical Study, CK Prahalad: Reaching over Boundaries and Expanding Possibilities, SMS Special Conference 2011, San Diego, 10.-12. Juni 2011
 

Advancing the Dominant Logic Construct: Literature Review and Empirical Study, CK Prahalad: Reaching over Boundaries and Expanding Possibilities, SMS Special Conference 2011, San Diego, 10.-12. Juni 2011

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  • Details
Date of Publication
2011
Publication Type
Conference Item
Language(s)
en
Contributor(s)
Baldauf, Artur
Institut für Marketing und Unternehmensführung, Unternehmensführung
Tremp, Karin
Institut für Marketing und Unternehmensführung, Unternehmensführung
Additional Credits
Institut für Marketing und Unternehmensführung, Unternehmensführung
Access(Rights)
metadata.only
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