#givemebackmy90s: Memories of the First Post-Soviet Decade in Russia on Instagram and TikTok

Abstract

Thirty years have passed since the dissolution of the Soviet Union. In Russia's public sphere today, the decade that followed is remembered with ambivalence while politically, negative narratives of the 'rowdy nineties' dominate. The article examines how the 1990s are being represented on social media platforms, in particular on TikTok and Instagram, and to what extent the platform-generated grassroot memory practices differ from, or even oppose the official narrative about this period.