Management of Store Price Images: How to Lever Store Price Image Without Actually Adjusting Prices

Official URL

Date of Publication

2006

Publication Type

Conference Item

Language(s)

en

Contributor(s)

Weissbrich, Dirk	Institut für Marketing und Unternehmensführung, Marketing
Weispfenning, Felix	Institut für Marketing und Unternehmensführung, Marketing

Additional Credits

Publisher

Internetpublikation

Title of Event

Access(Rights)

metadata.only