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Leadership in Marketing: Specific Challenges and Managerial Action

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Date of Publication
2007
Publication Type
Conference Item
Language(s)
en
Contributor(s)
Weispfenning, Felix
Institut für Marketing und Unternehmensführung, Marketing
Krohmer, Harley
Institut für Marketing und Unternehmensführung, Marketing
Meier, Helena
Editor(s)
Engilbertsson, Halldor Ö.
Additional Credits
Institut für Marketing und Unternehmensführung, Marketing
Publisher
European Marketing Academy
Title of Event
Flexible Marketing in an unpredictable World. Proceedings of the 36th EMAC Conference, Reykjavik, 22.-25.5.2007
Access(Rights)
metadata.only
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