Centralizing sponsorship management in multi-divisional voluntary sports clubs: a multiple case study approach
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BORIS DOI
Publisher DOI
Date of Publication
2025-09-15
Publication Type
Article
Subject(s)
Keyword(s)
Sponsoring
•
Case study
•
Professionalization
•
Grassroots
•
Sponsee
•
Sports marketing
Language(s)
en
Contributor(s)
Schulz, Luc | |
Schlesinger, Torsten |
Series
International Journal of Sports Marketing and Sponsorship
Publisher
Emerald
ISSN
1464-6668
2515-7841
Related Dataset(s)
Access(Rights)
open.access