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Does the Recruitment of Offline Households Increase the Sample Representativeness of Probability-Based Online Panels? Evidence From the German Internet Panel

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dc.contributor.authorBlom, Annelies G.
dc.contributor.authorHerzing, Jessica
dc.contributor.authorCornesse, Carina
dc.contributor.authorSakshaug, Joseph W.
dc.contributor.authorKrieger, Ulrich
dc.contributor.authorBossert, Dayana
dc.date.accessioned2024-10-09T17:06:53Z
dc.date.available2024-10-09T17:06:53Z
dc.date.issued2017
dc.description.abstractThe past decade has seen a rise in the use of online panels for conducting survey research. However, the popularity of online panels, largely driven by relatively low implementation costs and high rates of Internet penetration, has been met with criticisms regarding their ability to accurately represent their intended target populations. This criticism largely stems from the fact that (1) non-Internet (or offline) households, despite their relatively small size, constitute a highly selective group unaccounted for in Internet panels, and (2) the preeminent use of nonprobability-based recruitment methods likely contributes a self-selection bias that further compromises the representativeness of online panels. In response to these criticisms, some online panel studies have taken steps to recruit probability-based samples of individuals and providing them with the means to participate online. Using data from one such study, the German Internet Panel, this article investigates the impact of including offline households in the sample on the representativeness of the panel. Consistent with studies in other countries, we find that the exclusion of offline households produces significant coverage biases in online panel surveys, and the inclusion of these households in the sample improves the representativeness of the survey despite their lower propensity to respond.
dc.description.numberOfPages23
dc.description.sponsorshipInterfakultäres Zentrum für Bildungsforschung - WISO
dc.identifier.doi10.48350/166959
dc.identifier.publisherDOI10.1177/0894439316651584
dc.identifier.urihttps://boris-portal.unibe.ch/handle/20.500.12422/68448
dc.language.isoen
dc.publisherSage
dc.relation.ispartofSocial science computer review
dc.relation.issn0894-4393
dc.relation.organization3C20C72883C540D5A24ABD230F64DE03
dc.relation.organizationA38B712E1F9B437BA333E38F018702E0
dc.subject.ddc300 - Social sciences, sociology & anthropology::310 - Statistics
dc.subject.ddc300 - Social sciences, sociology & anthropology::320 - Political science
dc.titleDoes the Recruitment of Offline Households Increase the Sample Representativeness of Probability-Based Online Panels? Evidence From the German Internet Panel
dc.typearticle
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oaire.citation.endPage520
oaire.citation.issue4
oaire.citation.startPage498
oaire.citation.volume35
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oairecerif.author.affiliationInterfakultäres Zentrum für Bildungsforschung - WISO
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unibe.date.licenseChanged2022-03-30 05:55:10
unibe.description.ispublishedpub
unibe.eprints.legacyId166959
unibe.refereedTRUE
unibe.subtype.articlejournal

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