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How should we ask when measuring consumers' willingness to pay for product innovations
How should we ask when measuring consumers' willingness to pay for product innovations
Details
Date Issued
2009
Publication Type
Conference Item
Language(s)
en
Author(s)
Hofstetter, Reto
Institut für Marketing und Unternehmensführung, Marketing
Miller, Klaus
Institut für Marketing und Unternehmensführung, Marketing
Krohmer, Harley
Institut für Marketing und Unternehmensführung, Marketing
Zhang, John
Additional Credits
Institut für Marketing und Unternehmensführung, Marketing
Publisher
American Marketing Association AMA
Title of Event
Proceedings of the AMA 2009 Summer Marketing Educators' Conference, 7.-10.8.2009, Chicago
Access(Rights)
metadata.only
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