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Psychological distance of consumers’ selves: reality vs. ideals
Psychological distance of consumers’ selves: reality vs. ideals
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Official URL
http://emac2014.uv.es/emac/index.php?r=acceptedpapers%2Fadmin&AcceptedPapers[Day_date]=&AcceptedPapers[Track]=&AcceptedPapers[Room]=&yt0=Display
Date of Publication
2014-06
Publication Type
Conference Item
Subject(s)
600 Technology
>
650 Management & public relations
300 Social sciences, sociology & anthropology
>
330 Economics
Language(s)
en
Contributor(s)
Herzog, Daniela
Institut für Marketing und Unternehmensführung, Marketing
Malär, Lucia Andrea
Institut für Marketing und Unternehmensführung, Marketing
Krohmer, Harley
Institut für Marketing und Unternehmensführung, Marketing
Nyffenegger, Bettina
Institut für Marketing und Unternehmensführung, Marketing
Additional Credits
Institut für Marketing und Unternehmensführung, Marketing
Title of Event
43rd EMAC Annual Conference: Paradigm shifts & Interactions
Access(Rights)
metadata.only
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