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Marktsegmentierung im Sport

Details
Date Issued
2010
Publication Type
Book Section
Language(s)
en
Author(s)
Nagel, Siegfried  
Institut für Sportwissenschaft (ISPW)  
Schlesinger, Torsten  
Institut für Sportwissenschaft (ISPW)  
Editor(s)
Nufer, Gerd
Bühler, André
Additional Credits
Institut für Sportwissenschaft (ISPW)  
Publisher
Erich Schmidt Verlag
Book Title
Marketing im Sport. Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Access(Rights)
metadata.only
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