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  3. Fuhgedaboudit shugah! social meanings of the New York City dialect in the Semiotic Landscape”

Fuhgedaboudit shugah! social meanings of the New York City dialect in the Semiotic Landscape”

Details
Publisher DOI
10.1515/soci-2025-0034
Abstract
This paper examines multilectal writing in New York City as part of the larger phenomenon of multilingual, multilectal and multiscriptal writing. It focuses on the written representation of two enregistered phonological features (i.e. non-rhoticity and the raised back vowel [ɔ]) as well as colloquial expressions that index the imagined speech style of many New Yorkers. It explores how these forms are disseminated across a range of public ‘language objects’ and how they are interpreted by people who encounter them. Linguistically and culturally, New York City and its inhabitants exist in an imaginary that is heavily shaped and mediated by televised shows, movies, novels, and other forms of artistic production. Recent work on public displays of language in New York City illustrates the different stances, alignments, cultures and languages indexed in signage (old school vs. new school; Jewish and Italian immigrants vs. more recent arrivals like Latinos, Asians, etc. and their respective languages). This paper explores the material extension and commodification of these cultural and linguistic signifiers across a corpus of publicly consumable objects/artifacts including a road sign, a t-shirt, and stoneware souvenirs: a coffee mug, a sugar bowl, and a set of salt and pepper shakers. These artifacts index ever-shifting sets of meanings and ideologies they animate about New Yorkers and New York City English.
Date Issued
2025-10-30
Publication Type
Article
Subject(s)
400 Language
800 Literature, rhetoric & criticism
Subjects
New York City English
•
language objects
•
ideologies
•
commodification
•
semiotic landscapes
Language(s)
en
Author(s)
Gonçalves, Kellie  
Institute of English Languages and Literatures  
Cutler, Cecelia
Additional Credits
Institute of English Languages and Literatures  
Journal
Sociolinguistica: European Journal of Sociolinguistics
Publisher
De Gruyter
ISSN
1865-939X
0933-1883
Access(Rights)
metadata.only
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