Storytelling and cultural family value Transmission : value perception of stories in family firms
Publisher DOI
Abstract
This study analyses the transmission of cultural family values in family firms through storytelling. Specifically, we investigate whether cultural family values that are intended to be imparted by a story and its teller are also perceived accurately by listeners (i.e. the intended imparted value and the perceived value are congruent). We use a mixed-methods design including a qualitative phase, which identifies stories told in three German family firms, and a quantitative phase, which analyses the value perception (i.e. subjective
cognition) of 226 individuals from outside the firm for a selected number of six stories. Results indicate that the intended values of the selected stories are perceived accurately by the individuals. Hence, stories might describe a useful means for transmitting cultural family values in family firms.
cognition) of 226 individuals from outside the firm for a selected number of six stories. Results indicate that the intended values of the selected stories are perceived accurately by the individuals. Hence, stories might describe a useful means for transmitting cultural family values in family firms.
Date Issued
2016
Publication Type
Article
Subjects
Cultural values
•
family firms
•
narratives
•
storytelling
•
value perception
•
value transmission
Language(s)
en
Author(s)
Additional Credits
Journal
Management Learning
Publisher
Sage
ISSN
1350-5076
Access(Rights)
restricted