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Brand Personality Implementation
Brand Personality Implementation
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Date of Publication
2010
Publication Type
Conference Item
Language(s)
en
Contributor(s)
Malär, Lucia Andrea
Institut für Marketing und Unternehmensführung, Marketing
Nyffenegger, Bettina
Institut für Marketing und Unternehmensführung, Marketing
Krohmer, Harley
Institut für Marketing und Unternehmensführung, Marketing
Additional Credits
Institut für Marketing und Unternehmensführung, Marketing
Title of Event
Proceedings of the 6th Thought Leaders International Conference on Brand Management, 18.-20. April 2010, Lugano, Switzerland
Access(Rights)
metadata.only
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