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The impact of mortality salience on the advertising effectiveness of elderly advertising characters
The impact of mortality salience on the advertising effectiveness of elderly advertising characters
Details
Date Issued
2011
Publication Type
Conference Item
Language(s)
en
Author(s)
Infanger, Martina
Institut für Psychologie, Sozialpsychologie und Rechtspsychologie
Sczesny, Sabine
Institut für Psychologie, Sozialpsychologie und Rechtspsychologie
Bosak, Janine
Additional Credits
Institut für Psychologie, Sozialpsychologie und Rechtspsychologie
Title of Event
ohne Verlag
Access(Rights)
metadata.only
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