Mass-customised products. Are they bought for uniqueness or to overcome problems with standard products?
Publisher DOI
Date Issued
2009
Publication Type
Article
Author(s)
Michel, Stefan | |
Kreuzer, Michael | |
Stringfellow, Anne | |
Schumann, Jan H. |
Additional Credits
Journal
Journal of customer behaviour
Publisher
Westburn
ISSN
1475-3928
Access(Rights)
Unknown